1. Service innovation
Male grooming has grown exponentially and men are investing more than ever in their grooming regime. Yet many hairdressers and barbers still don’t offer men's specific services, such as traditional wet shaves. Introducing men's grooming services is relatively easy, light on training and it doesn’t require a huge investment. Salons can charge £25-£30+ for a hot towel shave and up to £50+ for a combined haircut, style and shave, with beard and moustache services also generating additional revenues.
Many additional services require minimal equipment but it can enhance them dramatically and boost their income value. For example. Transform colour and treatment services with innovative technology such as the Roller Ball F and Spa Mist II processors, or turn a traditional wet shave into a deluxe hot towel shaving experience with the Hot Towel Cabi with UV sterilisation and you’ve just added a premium to these services.
As clients spend their service time in chairs and at backwashes, comfort is at the heart of every great service. Investing in the right equipment can increase your return and with lease options available from our dealer network there’s never been a better time to invest.
3. Data and online retail
Lockdown has changed shopping behaviours, yet many hair salons and barbers don’t collect customer data or have an e-commerce website. Ask clients for an email address so you can send them details of services, offers and packages. If you have an e-commerce website clients can purchase products, get them delivered to their home, and book appointments online.
4. Incentives and marketing
Look at how your services can be combined into packages. For example: a deluxe hot towel shave, beard groom, hair wash, cut and style could be combined into a single package at a fixed price. For the bearded customer who was just coming in for a haircut, he could be tempted to indulge. Plus they make great gifts!
For female customers, why not offer a colour experience with hair colour, intensive conditioning treatment, cut and style along with a colour-protect goody bag to preserve their look at home?
Introducing offers and discounts is great, but also think added value. For example, you could give a goody bag worth £x with every service experience over a certain value. This introduces clients’ to products that they may continue to buy. Tried and tested ideas including ‘ Recommend a friend’, or a simple loyalty card where clients get their 6th service free, for example, are also easy to implement.
5. Re-invent your space
Now is the perfect time to transform your interior and differentiate yourself. Our free* Salon Design Service team not only redesign interiors, we re-plan your service space to incorporate new ideas and revenue boosters. All our equipment is available to lease which makes it affordable and tax efficient too.
For information on Takara Belmont visit www.takarahairdressing.co.uk
* Salon Design Service is free subject to T&Cs and minimum spends on equipment.
Hershesons at Harvey Nichols, London https://www.hershesons.com
Mathieu Nayis https://www.mathieunayis.be